Blog
How To Cure Real Estate Writers’ Block
Writers’ block is a common ailment of even the most experienced copywriters, but it doesn’t have to be a constant headache or make you tear your hair out. As the go-to person for all things marketing in your business, it’s not always easy to contend with all the...
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Is a lot of copy okay?
In a perfect marketing campaign the client and agent have agreed on the ultimate campaign to maximum exposure for the property, including professional photography, floorplan and professional copywriting. But that isn’t always the case. Sometimes you are left to write...
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New Year Resolution – Start a You Tube channel
With almost one and a half billion people using YouTube, it is one of the largest search engines on the internet, second only to Google. Each day YouTube has 30 million visitors! This staggering number gets even more interesting when you consider that 8 out of 10...
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Plan Your 2018 Marketing and Your Future Self Will Thank You
Phew! That was one incredible peak season, wasn’t it? You deserve a pat on the back, and a rest with your friends and family over the Christmas break. BUT, spare a thought for your future self (about 60 days from now), and do your marketing planning now. Then you can...
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Who is watching your social media this festive season?
Love it or hate it, Christmas is upon us and we all know what that means - Santa Claus is coming to town. Be sure to maintain your media profile and social media presence - you never know who is watching.
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How to Write An Agent Profile That Works
Why Is Your Profile So Important? When someone is thinking about selling one of their most important assets, they usually shop around for the right agent. They ask around, they do a google search in their local area or postcode, they look at the amount of real estate...
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How to add a marketing expert to your team without breaking the bank
Ticking all the marketing boxes to get the best results for your clients is not always easy. You’re under tremendous time pressure, and most team members have other jobs to do, or at least want to focus on what they are truly good at. It’s a common problem amongst...
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Make Self Development Your New Financial Year Resolution
Professional development is as much a part of your job as listing properties and finding buyers. Invest in yourself, improve your skills and get yourself ready for a huge end to the year. We’ve compiled a list of some of the best free resources that you can listen to,...
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Expose Yourself – Be the Expert That You Are
Find out how to increase your exposure and why being more visible to your prospects is important.
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What to do when there’s just too much on your plate
Looking at the week ahead, and back to the week that was, is sometimes overwhelming. A database of potential buyers to contact. Dozens, sometimes hundreds, of people from your open homes. Not to mention the abundance of email enquiries about properties that are...
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Why get a video testimonial from your client, and how to do it
Why is a video testimonial gold? In a sea of competition, a client can choose from any number of professionals who all say they are experts in the industry, the suburb, for the type of property. When there’s not much else to tell two or more agents apart, clients...
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Why The Marketing Muse?
Effective marketing campaigns are like the shop window of your business. They don’t just sit on a website for people to stumble over - they are destinations for eager home buyers, investors and more. All the elements come together in print, on boards, online, to sell...
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