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How To Cure Real Estate Writers’ Block

    Writers’ block is a common ailment of even the most experienced copywriters, but it doesn’t have to be a constant headache or make you tear your hair out. As the go-to person for all things marketing in your business, it’s not always easy to contend with all the...

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Is a lot of copy okay?

In a perfect marketing campaign the client and agent have agreed on the ultimate campaign to maximum exposure for the property, including professional photography, floorplan and professional copywriting. But that isn’t always the case. Sometimes you are left to write...

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New Year Resolution – Start a You Tube channel

With almost one and a half billion people using YouTube, it is one of the largest search engines on the internet, second only to Google. Each day YouTube has 30 million visitors! This staggering number gets even more interesting when you consider that 8 out of 10...

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Plan Your 2018 Marketing and Your Future Self Will Thank You

Phew! That was one incredible peak season, wasn’t it? You deserve a pat on the back, and a rest with your friends and family over the Christmas break. BUT, spare a thought for your future self (about 60 days from now), and do your marketing planning now. Then you can...

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How to Write An Agent Profile That Works

Why Is Your Profile So Important? When someone is thinking about selling one of their most important assets, they usually shop around for the right agent. They ask around, they do a google search in their local area or postcode, they look at the amount of real estate...

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Make Self Development Your New Financial Year Resolution

Professional development is as much a part of your job as listing properties and finding buyers. Invest in yourself, improve your skills and get yourself ready for a huge end to the year. We’ve compiled a list of some of the best free resources that you can listen to,...

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What to do when there’s just too much on your plate

Looking at the week ahead, and back to the week that was, is sometimes overwhelming. A database of potential buyers to contact. Dozens, sometimes hundreds, of people from your open homes. Not to mention the abundance of email enquiries about properties that are...

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Why The Marketing Muse?

Effective marketing campaigns are like the shop window of your business. They don’t just sit on a website for people to stumble over - they are destinations for eager home buyers, investors and more. All the elements come together in print, on boards, online, to sell...

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