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Getting the most from your e-mag to engage more clients

Did you know 86% of potential buyers use online resources as their main tool to search for property, according to realestate.com.au? Yes, there are those who love to scour the paper with a latte on a Saturday, but the vast majority are using their keyboards and phones...

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Readability

Check out this app called Hemingwayapp.com to check how easy your ad copy is to read. It will highlight long sentences and other elements of style that can make your ads harder for readers/potential buyers to understand. For example this one shows a sentence very hard...

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Proofreading Means More Than Using Spell Check

The advertising deadline is looming. Open for inspection all set for the weekend. Your nervous vendor is excitedly texting every half hour to see when the ad will go live. The ad copy is written, the photos are loaded and they look totally amazing. You have a great...

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Does Colour Matter On Auction Day?

The campaign is nearly at an end. Auction day is fast approaching, potential buyers lined up, vendor nervous and excited. You’ve ticked all the boxes from successful open for inspections, to keeping in touch with the database and the new potential clients who have...

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