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Check out this app called Hemingwayapp.com to check how easy your ad copy is to read. It will highlight long sentences and other elements of style that can make your ads harder for readers/potential buyers to understand.

For example this one shows a sentence very hard to read and one that’s hard to read. Making your sentences shorter will help buyers:

Hemingway app

checking your adsRewritten this might look like this:

The floor plan offers plenty of room for study, sleep and storage. Four spacious bedrooms and three luxurious bathrooms, lead through to the sleek and stylish kitchen.

You get the drift. Sometimes longer sentences make an ad harder to read.

Over to you

 

Spending just a little longer checking your ads will pay dividends. It makes you look professional and helps strengthen your relationships with vendors and prospective buyers alike.

Need more help making it to deadline day? Get in touch with The Marketing Muse today.

 

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