With almost one and a half billion people using YouTube, it is one of the largest search engines on the internet, second only to Google. Each day YouTube has 30 million visitors! This staggering number gets even more interesting when you consider that 8 out of 10 18-49 year olds will watch YouTube in a given month, and that more than half are on mobile devices.¹
Real Estate jumped on video as a great medium to get a message across before most other industries, and has always been at the forefront of communicating to the market in innovative ways. You don’t have to be the extrovert auctioneer to create videos people will want to see. Why not maximise the use of your video content by starting your own YouTube channel? The beauty of it is, it’s low cost, you can use your smart phone and editing software or apps to create compelling content, and it will make you stand out for all the right reasons.
With more and more competition, and potential clients viewing multiple sites and platforms to make a buying decision, video can help people get to know, like and trust you faster, and speed up the decision making process.
We wrote an article a while ago about video testimonials. How to get them, and what to do with them you can read it here.
Postcode reports with a twist
Each quarter, if you are creating your postcode/neighbourhood reports for your local market, why not do them on video? Create some footage of the local area, record yourself speaking to the camera from a local landmark, add some interesting stats, ask someone to tell the viewers why they love the place so much, roving reporter style.
How much more compelling for a potential buyer would that be? Imagine them on the train, searching for information about the neighbourhood they are thinking of buying into, and there’s your video! More about naming your videos for search engines below.
Share your expertise
If you’ve been around for a while, you could be the one educating other sales agents. Share your expertise across social media and YouTube to get a following.
When vendors are looking to sell their property, they want proof you can do it. That you have experience in their type of property and suburb. So, share that proof on video wherever you can. Add clearance rate statistics, snippets of happy clients, anything you would expect a potential client to look for can be the basis of your video content.
Just like any other social media platform, your YouTube channel has a profile, and content. It’s based on your Google account, and you can add photos to your profile/channel art, a description for the channel, and a short video trailer that new visitors are shown when they get there. Use this as a chance to showcase your agent profile, and explain what they can expect from your channel.
Here’s the YouTube help channel link for instructions on how to create your channel.
Videos are uploaded, with a title, description, and tags to make them easier for people to find. Remember that viewers are there for entertainment or to answer a question, so find a title that people are likely to type into Google or YouTube. For example, vendors might search ‘best agents in northern beaches’, ‘how to sell a property fast’, or ‘how to choose the right agent to sell your home.’ These are all great video titles.
In your description, add your website link, and as much detail about the video as possible. When YouTube ranks videos, the title and description are where the details come from in the search results (not the video content itself).
Do you have video ideas already in mind? Start planning them today, and you could be on YouTube before you know it.
If you’d like a YouTube Checklist, we have created one for you – you can access it here. And once you have set up your channel (or if you already have one), why not share it with us? We’d love to support you by subscribing! Get in touch with The Marketing Muse today for expert marketing support without the agency price tag. https://fortunelords.com/youtube-statistics/